Travis Scott, the unrivaled chief in the trifecta of music, fashion, and culture, brings his next project with Nike to light with a heavy dose of inspiration from the 1990s. The tried and true leader of collaborative projects in the sneaker space, Travis teams up with the Swoosh once again for the Air Max 270 React EN, adding a “Cactus Trails” motif via exterior accents akin to the ACG identity and an added Sulphur dye for that pre-yellowed vintage look. Polar fleece lining also nod to the hiking aspect of the concept.
To officially present his next collaboration, Travis Scott’s e-comm team pulled off a heist of nostalgic proportions, stealing us away from the quarantine and bringing us back to the 1990s with a website built from a 4th period computer science course in high-school, complete with call-to-actions from Netscape Navigator and Internet Explorer. Travis even tapped the real Cactus Jack, the bare-knuckled brawling persona of wrestling legend Mick Foley. The e-site, which is designed to look like it was made by novice web-designers of the 90s, also features a wide range of mock Cactus Trails products such as a Cactus rug, pre-made fire in a box, and – our favorite – a Mick Foley in-home cut-out.
Furthermore, Nike tapped Brad Hall, the monotonous and monochromatic sneaker reviewer, to give the full Cactus Trails experience a go inside his home. Hall gained notoriety on YouTube for his satirical vantage point of sneaker reviews, but ironically has since partnered up with several brands.
Following the launch of Travis Scott’s Air Jordan collaborations, the Houston rapper will be releasing his own spin on the Nike Air Max 270 React.
Dressed in a Light Cream, Starfish, and Dark Hazel color scheme. The collab is set to release in full family sizing. Some of the details includes Travis Scott branding on the back heel tabs and insoles.
The alchemic touch of Travis Scott now lands on Nike Sportswear’s Air Max as a first look at a completely reworked model is revealed. While the midsole, which combines React foam with 270-degree Max Air at the heel, has already been on the market since earlier this Summer, the upper of this futuristic design is derived completely from scratch as it utilizes an ISPA-esque style of overlays with a color palette akin to Travis Scott’s military drab marked by browns, tans, oranges, and a a painted base layer on the exposed foam.
The waves on the upper act almost as an extension of the embedded grooves of the midsole, while exterior terry-cloth at a ankle provide a bit of a plush, comfortable appeal. A plethora of Travis Scott iconography appear on the heel-tabs and insoles, while a lace-lock holds onto the tongue-tab.